Philippe Apeloig's type design for the Association des bibliothécaires de France. I wish I knew what the ABF actually was unfortunately I don't speak French. Having said that, what I can comprehend is the application of type design for a range of mediums such as posters and brochures. Apeloig's work is something I can relate to when producing my own designs. He applies font design in an intelligent and creative way that attracts ones eye to the product (eg posters and brochures) but doesn't detract from the message or information given.
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