Do you sometimes wish that you had been more minimal? You have spoken of the importance of ‘negative space’ in design.
There is a duality – a dialectic – that exists between what is visible and what is invisible. When you are aware of the mechanics of perception, you understand that you have to use the invisible, ‘contra’ shape, the negative space. You have the letter and you have what’s inside, what’s around it. Graphic design is very connected to archi tecture, because it’s also dealing with space. We do not expect an architect to create just a nice façade – that’s only part of his job. His main problem is organising space in good proportions, creating space that can be entered into but not felt. If you do feel it, in an odd way, something’s wrong. You shouldn’t seek to fill negative space, but to play with it, manipulate it. This is a very interesting part of design. It’s a kind of game.
You have spent a lot of time teaching, both in France and the US. What kind of teacher do you try to be?
Teaching is an experience you share with young people. Technique is one part of it, but students today understand it faster than you, so the best you can supply has to lie elsewhere. I was surprised – especially in New York – that the students became familiar with computers so quickly. What I offer is to teach them visual principles and share my insight into perception – what readability means, how to deal with typo graphy, what good typography is.
I don’t expect students to become computer virtuosi. I would prefer to accompany them along a thinking process. Thinking means also making, which is why I felt sad recently while giving a workshop in California. I realised that many students don’t draw. They explain, they talk, they write. But that’s not enough for me. I was also displeased that as a teacher I had to make them write so many texts. To earn their diplomas they must research and write, but since the focus of their programme is art, not writing, they’re given little to no instruc tion in doing this. At the end, they resorted to copying and pasting, resulting in a kind of soup of thinking – not their own thinking. I appreciated so much seeing a student come to me with a handmade collage. While it may not have been well-made, it contained so many sensitiv ities, so much personality. That’s what I encourage students to do, to go into their own feelings, and understand that graphic design provides an answer to a question. It’s about communi cating a message.
Design practice has changed so much in recent years, and it’s still changing so fast....
It is, we cannot fight that. It’s here, it’s innate to the discipline. It’s much easier for me and many other designers today to just jump on a computer and start doing things. You can achieve something quickly that you think is good, because it’s clean and well-done.
Drawings are the link between the brain and the hand. A computer is just a sophisti cated pencil. It’s not because you use a computer that the world’s going to be so much better. It’s hard to resist, though. I actually don’t think it’s a good idea to resist it, because it’s such a part of our lives. The tools are here, they’re part of the present, and they will evolve even more in the future. The trick is to avoid becoming their slaves – we should make sure we know how to use them, but not forget we have two hands, two eyes, and a brain. We must also apply those to the work.
Philippe, you had a philosophical education as well as an artistic one. Has that influenced your way of seeing the world?
I had a classical training. Reading Plato, Descartes and Spinoza taught me how to think, gave me a methodology for working through things. Studying philosophy, I discovered that the question could be more powerful than the answer, that doubt was useful, and I learned conviction. It provided me with a way to examine my past and choose my own life. It also helped me make distinctions that have served me in all areas of my life – to differentiate between what is banal and what is exquisite, to perceive what is at the centre and what is at the periphery. I would position myself at the periphery. I am two things at once, always: a designer, but not part of a broad consensus; attuned to conventional values, but a contrarian; of my family, but always leaving them.
Of course, I did more art education than philosophy, let’s be clear about that. But I had the chance to do two years of philosophy. For me, the most important influence was existentialism, a humanist and totally secular approach, against all kinds of dogmatism. The year I studied philosophy was the year that Jean-Paul Sartre died. He, along with Simone de Beauvoir, made a very strong impact on our generation, on the way we see the world, how we have to be engaged and concerned with what’s going on in life. I’m very surprised today that the young gener ation is so attached to religion, to God, to the church, the mosque, the synagogue. For me, God never existed and I have absolutely no time to care about all those stories. We are on earth one time, one shot, and that’s why I really strive to enjoy life. I’m very aware that life is short and there is so much I want to do. Of course there are sad and sordid aspects to life, but I try to enjoy the better part of it, to stay in touch with what being alive means in a positive, deep sense.
Sometimes I have the feeling that I am here to live for others, that I must live twice as much, because there were people who couldn’t live at all. I feel that I am here to address, very personally, their loss. I am a child of Jewish immigrants and Holocaust survivors who came to France from Poland. But, unlike my parents and grandparents, my own heritage is one of ‘no transmission’. We grew up in a world that was totally different from theirs, one in which our ancestral homes, communities, languages and borders were never within our grasp – because they had disappeared into a black hole. The only way you could try to reach them is through literature. This doesn’t affect the way I design, but it does affect the way I organise and live my life. This is a very signifi cant issue for our generation. Because we can address this so freely and without fear, we represent a great deal of hope.
Do you ever find it difficult to create a space for thinking creatively?
For me, as a graphic designer, I cannot live outside of a city. I have to be in big cities. I like the energy that comes out of them, I like the noise, even the dirt and grime. I like the fact that they are places where humans have to struggle to live, to compete. I don’t like super-clean or super-sanitised environ ments, or archi tecture. You have beautiful architecture and ugly archi tecture. Cities embody a kind of chaos, which is a thing of beauty.
That said, I also like to feel protected. My apartment and studio are on a high level, and we have double-sealed windows. If you opened them you’d be amazed at how noisy it is. I feel safe here, and sheltered from the chaos and cacophony that at the same time I love – I cannot imagine living in the country side in a house, having nothing to hear but the wind or the birds. I like the fact that the city is moving all the time – there’s a new store opening here, one closing there. It’s incredible to be able to walk out of this building, not take a car, and find something I need – it could be bread, it could be a specific paper for work, it could be chocolate. It’s extraordinary how it’s all accessible, and that you share it with all kinds of other people, not just designers. The urban environ ment is, for me, the best one in which to create. It’s like being in a nest on top of a tree. Sometimes I realise that I haven’t gone down to the street or gone outside for two or three days, and that’s fine.
You have also described yourself as a traveller.
I remember as a child someone gave me a book about Marco Polo and his trip from Italy to Asia. I was fascinated by this character who left everything and went far, far from home. But he returned, bringing back all that he had seen, all of his experi ences. Later I studied Ulysses at school. He was another fabulous character for me. I loved the Odyssey, the whole notion of travel. Travelling is amazing today. It’s so easy – you take the plane, fly for a few hours, and land in a totally different environment. Tomorrow you could say, ‘I want to live in Australia’, and just move there. It’s not impossible. But there was a time when it was absolutely out of the question, to even think
of it – physically, politically.
Some of the first philosophy that I encountered was that of Claude Lévi-Strauss. We were reading his Tristes Tropiques. It was one of the most incredible books I have ever read. It asked us to reconsider our world view, to consider where the ‘centre’ is, or if there even is a centre. And what does it mean to think, to write, to smell, to hug, to behave? Because we live in a specific way, we can’t assume that everyone else should live that way too. Lévi-Strauss said no one culture is more advanced than another – each is unique, and there’s much to learn from every one. That was a very important book for me, and one of the things that motivated a trip I took after I left school. I was 18 years old, and I decided to go to Brazil for a few months. There, I realised that nothing is written in stone, everything can be different. That’s what’s so fantastic – to open your mind, to open your vision. Travelling is a gift.