Identity for children's animator, Gumbo created by Mind Design. The idea behind the logo was inspired by the navigation system on Gumbo's website whereby content opens within a section at a time (visit Gumbo's website it's cool). What interests me about these designs is that the identity is interchangeable and is different every time you view it yet it retains its over all look/identity. It reflects the nature of designing for children (fun, quick, snappy etc..) but the design itself is very much for an adult audience.
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