Mind Design developed this type based identity for a London based model agency called, Tess Management. The idea was to create a logo type inspired by art-deco that can use several aesthetic variations yet still keep the modular system it is based on. The concept and the delivery of the project is simply cool. The way Mind have used colour and shape make this logotype unique. I wouldn't mind giving this concept a go myself to create something that is interchangeable and different every time yet retains form and function.
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