Volt is an independent fashion magazine published twice a year designed by Julia (volumes 5&6). The magazine differs from usual magazines by being very large, unbound, and consisting almost exclusively of big size photographs.
"Volt typeface was created to make the most out of the publication's dimensions. A condensed type would allow us to easily use it with both small and big sizes. Also thinking about big sizes, we started with a thin version that would not weigh too much on a page" (www.julia.uk.com).
Volt's typographic treatment is properly one of the best examples of why I am interested in typography. Julia uses the font in a playful yet informative way. Their is a direct relationship between the type and image that effectively compliment each other. The way in which Julia have used space in order to guide your eye across each page is something to take note of and use in my own work.
No comments:
Post a Comment